Creation
#02
Personal
Branding
Personal
Branding
Client
Self-initiated
Services
Brand Research
Visual Identity
DesignCollaterals
DesignStrategy
Timeline
4 weeks
Project Type
Personal
Client
Self-initiated
Services
Brand Research
Visual Identity Design
Collaterals Design
Strategy
Timeline
4 weeks
Project Type
Personal
Brief
Brief
Crafting a Personal Brand through Strategy, Design, and Narrative Building.
Crafting a Personal Brand through Strategy, Design, and Narrative Building.
About
Brand
About brand
Who am I?
Who am I?
A designer specializing in graphic designer with a B.Des degree from MIT Institute of Design, Pune.
A designer specializing in graphic designer with a B.Des degree from MIT Institute of Design, Pune.
Meaning Behind the Name
Meaning Behind the Name
Jinal Shah
Jinal Shah
"Jinal" symbolizes creativity and individuality, while "Shah" reflects mastery and precision—together, they define a visionary approach to branding.
"Jinal" symbolizes creativity and individuality, while "Shah" reflects mastery and precision—together, they define a visionary approach to branding.
Core Brand Pillars
Core Brand Pillars
Strategic – Design with identity and purpose.
Story-Driven – Every element speaks.
Minimal & Impactful – Pure, noise-free aesthetics.
Authentic & Relatable – Personal connections matter.
Innovative & Engaging – Fresh ideas with wit.
Strategic – Design with identity and purpose.
Story-Driven – Every element speaks.
Minimal & Impactful – Pure, noise-free aesthetics.
Authentic & Relatable – Personal connections matter.
Innovative & Engaging – Fresh ideas with wit.
Target
Audience
Target Audience
Demographics
Demographics
Demographics
Creative agencies
Brands
Design-led businesses
Creative professionals
Creative agencies
Brands
Design-led businesses
Creative professionals
Psychographics
Psychographics
Psychographics
The one who appreciate originality and detail in design.
Engaging professionals seeking innovative, reliable design solutions.
The one who appreciate originality and detail in design.
Engaging professionals seeking innovative, reliable design solutions.
Strategy
Creation
Strategy Creation
What to Say
What to Say
Design with character, blending creativity, humor, and strategy.
Design with character, blending creativity, humor, and strategy.
How to Say
How to Say
Witty, bold, and minimal yet expressive with a conversational tone.
Witty, bold, and minimal yet expressive with a conversational tone.
Effect to Achieve
Effect to Achieve
A memorable, engaging, and professionally playful brand identity.
A memorable, engaging, and professionally playful brand identity.
Mood
Board
Mood board
Goal
Goal
Build a distinct and authentic identity.
Position as a modern, adaptable designer.
Create a bold, timeless, and authoritative brand.
Highlight expertise, process, and unique style.
Build a distinct and authentic identity.
Position as a modern, adaptable designer.
Create a bold, timeless, and authoritative brand.
Highlight expertise, process, and unique style.
Challenges
Challenges
Balance authenticity with a professional tone.
Appeal to a diverse audience while staying true to identity.
Stand out in a saturated market.
Maintain a versatile yet distinct personal brand.
Balance authenticity with a professional tone.
Appeal to a diverse audience while staying true to identity.
Stand out in a saturated market.
Maintain a versatile yet distinct personal brand.
Concept
Concept
Design as a journey, not just a destination. This concept reflects my growth, process, and passion for meaningful communication.
Design as a journey, not just a destination. This concept reflects my growth, process, and passion for meaningful communication.
Solution
Solution
Maintained consistency across all touchpoints.
Prioritized clean layouts and minimalistic visuals for trust and sophistication.
Designed assets to convey reliability and innovation.
Developed a modular design system for flexibility and adaptability.
Focused on visual language and collateral for both print and digital.
Maintained consistency across all touchpoints.
Prioritized clean layouts and minimalistic visuals for trust and sophistication.
Designed assets to convey reliability and innovation.
Developed a modular design system for flexibility and adaptability.
Focused on visual language and collateral for both print and digital.
Execution
Visual language
Visual language
Brand Personality
Brand Personality
Execution
Concept breakdown
Concept Breakdown
Explorations
From Sketches to Digital
From Sketches to Digital
Explorations
brand guidelines
Brand Guidelines
Break down
Break down
Final Construction
Logo Variations
Scaling
Logo usage
Logo error
Color Palette
Typography
Text Hierarchy
Iconography
Pattern creation
Avatar
Collateral 1
Print Media | Business card
Collateral 2
Print Media | Letter Head & Envelope
Collateral 3
Print Media | Book cover
Collateral 4
Print Media | Calender
Collateral 5
Print Media | Tape design
Collateral 6
Print Media | Poster design
Collateral 7
Digital Media | Social Media Posts
Collateral 8
Digital Media | Website Design
Collateral 9
Merchandising | Jacket
Collateral 10
Merchandising | Cap
Collateral 10
Merchandising | Tote Bag
Animation
Results
Positive feedback from peers, opportunities for collaboration reflecting a polished professional image.
Enhanced personal brand presence and professional credibility.
Key
Learnings
Key
Learnings
Key
Learnings
Personal branding is a continuous journey of growth and self-discovery.
Consistency, authenticity, and adaptability.
Attention to Detail.
Design reflects personal and professional development.
next
projects
Let’s Create Sparks Together!
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Let’s Create Sparks Together!
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Let’s Create Sparks Together!
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