Client
Hypothetical Brand
Services
Brand Research
Visual Design
Collaterals Design
Strategy
Timeline
4 weeks
Project Type
Acadamic
Brief
Promote sugar-free chewing gum as a flavorful, low-calorie alternative to unhealthy snacking for better, distraction-driven eating habits.
Key Points
Satisfy craving
Emotional well-being
Variety of flavors
Pocket sized solutions
Oral health benefits
Target
Audience
15 to 20 years old ones (Gen Z)
Primarily high school
Urban and semi-urban students
Dependent on parents
Seeking affordable indulgences
Trend-focused
Active lifestyle
Socially driven
Seeking coolness
Drawn to experiential and stylish products
Strategy
Creation
What to Say
Explore a healthier way to snack.
Celebrate flavorful chewing gums as a fun, guilt-free alternative to junk food.
Position ExploChew as a blend of fun, flavor, and health.
How to Say
Vibrant, playful visuals exuding youthful energy.
Engaging, adventurous tone highlighting bursting flavors and mindful snacking.
Effect to Achieve
Transform snacking from guilt to pleasure.
Build loyalty through emotional, experiential connections.
Promote healthier habits with uncompromised fun and flavor.
Mood
Board
Goal
Position ExploChew as a unique blend of flavor and health.
Offer low-calorie, flavorful gums for mindful snacking.
Relieve stress and cravings with a better alternative.
Provide stylish, customizable, and convenient options.
Deliver sugar-free gums with oral care benefits.
Challenges
Healthy ≠ Fun: Gen Z often perceives health-conscious products as boring or tasteless.
Establishing a compelling visual identity in a crowded and highly competitive cybersecurity market.
Concept
ExploChew: A Burst of Flavor in Every Bite
Liquid-Filled Centers – A sensory explosion of taste.
Healthier Snacking – Stevia-sweetened, sugar-free, and low-calorie.
Exotic Flavors – Inspired by vibrant fruits and beverages like Dragon Fruit, Passion Fruit, Guava, and Jamun.
Solution
To tackle the issue of unhealthy snacking, ExploChew introduces:
Flavorful Chewing Gums – A range of sugar-free gums with liquid-filled centers that burst with exotic fruit and beverage-inspired flavors.
Distraction & Satisfaction – Gums designed to curb cravings and act as a stylish, healthier alternative to mindless munching.
Fashionable Appeal – Vibrant packaging and trendy branding for Gen Z.
Collaborative Outreach – Partnerships with influencers and schools to promote the message of mindful snacking.
Digital Presence – Engaging content on platforms like Instagram
Execution
Visual language
Logo Concept
Logo construction
Logo variations
Typography
Color palette
Pattern creation
Packaging Structure
Collateral 1
Packaging
Collateral 2
Print media | Calender
Collateral 3
Print media | Stickers
Collateral 4
Merchandising | Product rack
Collateral 5
Merchandising | Hat
Collateral 6
Digital media | Social media posts
Collateral 7
Digital media | Filter type 1
Collateral 8
Digital media | Filter type 2
Results
The project received positive feedback from professors for its creativity, attention to detail, and alignment with the target audience.
Learned to dive deep into audience insights to create user-centered designs.
Adopted storytelling in packaging to create memorable designs.
