Client
Biz Secure Labs Ltd
Services
Brand Research
Visual Design
Collaterals Design
Strategy
Timeline
4 months
Project Type
Professional
[Graduation project]
Brief
Designing a set of collaterals for establishing brand presence and brand visibility for the brand Barasingha based on pre-approved brand and design guidelines.
About
Brand
What is Barasingha?
A cybersecurity solutions provider offering a range of products to protect digital assets, currently in its pre-launch phase.
बारासिंघा = twelve-tined
Just as the Swamp deer stands tall with its twelve-tined antlers, this cybersecurity solutions provider offers robust, unparalleled protection across a range of products.
Product Offerings
Enterprise Backup
Data Leakage Prevention
Endpoint Security
Antivirus
Remote Desktop Software
Target
Audience
25-45 year ones
IT professionals
Businesses
Individual users.
Security-conscious
Value-driven
Tech savvy
Existing
Guidelines
Strategy
Creation
What to Say
Emphasize robust, multi-layered security and trustworthiness.
How to Say
Clean, modern design elements. Consistent use of brand colors and typography
Effect to Achieve
Instill confidence and reliability. Create a memorable and distinctive brand image
Mood
Board
Goal
To create visuals that feel secure yet approachable, professional yet warm—a fresh take in the cybersecurity world.
Challenges
Aligning designs with the brand's established identity.
Establishing a compelling visual identity in a crowded and highly competitive cybersecurity market.
Concept
The concept for Barasingha’s visual language blends modern minimalism with tech-inspired sophistication, mirroring the brand's core values of strength, agility, and reliability.
A clean, structured layout paired with a tech-forward aesthetic reflects cybersecurity precision, while a balanced mix of deep blues and vibrant accents communicates trust and innovation.
Custom icons and subtle patterns, derived from antler motifs, add depth without overwhelming, creating a visual system that feels both cutting-edge and approachable.
Solution
Ensured consistency across all touchpoints.
Focused on clean, professional layouts and minimalistic visuals to reflect trust and sophistication.
Created assets designed to communicate reliability and innovation.
Execution
Collateral 1
Logos For Product
Collateral 2
Folder for Partner
Collateral 3
Presentation template
Collateral 4
Document template
Collateral 5
Icon Set | Filled version
Stroke version
Results
Established a consistent and visually compelling brand identity, ready for market entry.
Positioned Barasingha as a reliable and innovative player in the cybersecurity space.
Enhanced the brand's readiness for competitive engagement post-launch.
Adaptibility
Working in a Professional Environment
Attention to Detail
