Client
ARAI
Services
Motion Graphics
Illustration
Timeline
6 Week
Project Type
Professional
Brief
Create an impactful campaign to raise awareness about pollution caused by solid fuels and promote cleaner alternatives like LPG. The campaign included six animated videos addressing different environmental and social issues.
About Brand
A cybersecurity solutions provider offering a range of products
Deliverables
Logos for products
Folder design for partners
Presentation template
Document template
Icon set
Target Audience
Age group: 25-45 years
Security
conscious
Value
driven
Tech
savvy
Goal
To educate the public on the harmful effects of solid fuels and encourage sustainable cooking practices using LPG.
Challenges
Designing characters across varying age groups while maintaining a unified style.
Creating harmony between background and character illustrations to avoid a fragmented appearance.
Conveying complex social and environmental issues in a culturally relatable and simplified manner.
Concept
The story follows a struggling family exposed to the dangers of traditional wood-burning stoves, with harmful smoke causing respiratory issues and an unsafe environment. Enter Pawan Rakshak—India's own superhero for social change. Like Spider-Man abroad, he empowers communities with practical, compassionate guidance. He helps the family understand the health and environmental benefits of switching to cleaner LPG gas.
The video transitions from a smoke-filled home to a clean, safe cooking space, delivering a clear message: "Switch to LPG—Breathe Clean, Live Green." Aimed at rural communities, it inspires action, showcasing the life-changing impact of clean energy on health and the environment.
Solution
Designed three cohesive character illustrations representing different age groups while maintaining stylistic consistency.
Harmonized character and background illustrations for a seamless, impactful narrative.
Used motion graphics to deliver an engaging and digestible storyline.
Results
The video was prominently featured on digital billboards across Pune, effectively raising awareness about cleaner cooking practices and positioning Pawan Rakshak as a relatable figure for social change. This project demonstrated my ability to merge illustration and motion design to address real-world issues creatively, inspiring action within the community.
Key Learnings
Balancing creative design with clear communication for social impact.
Mastering consistency in visual styles across multiple illustrations.
Overcoming challenges of animation and storytelling for diverse audiences.
